What We Do
Make Your Future Work. At TheFutureWorks we help serious small business owners produce their future by creating more effective, strategic and competitive business communications. We write, design, craft and amplify your unique way of producing superior value in the marketplace and we bring it to life. All for the sake of helping you create competitive advantage, win transactions, build a great company and earn enough money to live a good life. What we do is not for business amateurs.
Strategic Communications
Visioneering, Manifestos, Strategic Plans, Anthems, Book of Commitments, How We Will Compete, Business Missions, Why We Exist – Noble purposes.
Tactical Communications
For operations, sales, management, leadership, marketing, advertising, HR development, recruitment
Internal Communications
Mission/Vision/Values/Purpose, mico-content on what makes you different & better, Employee Engagement, Mission-focused employees, Internal brand communications, HR Onboarding
External Communications
Websites, Email Marketing, Social Media, Marketing Automation, Content Production, Videos, Branding, Infographics, Blogs
Why TFW
There is a huge difference between writing copy like a PR firm or marketing company and designing & crafting communications to produce competitive advantage and superior value so that a small business owner can earn enough money to take care of her/his family and live a good life. This is not about wordsmithing or creative or branding. It’s all about commitment and working the principles, laws and mechanisms that will help you win transactions, engage employees, and build a lasting competitive advantage for your company.
UNCOMMON AMBITION & APPROACH
Uncommon strategic knowledge to help you produce sustainable competitive advantage.
POWERFUL STRATEGIC COHERENCE
Align your business narratives for power in the marketplace.
SUPERIOR PRACTICES
We help you develop the practices of top performing companies consistent with fundamental strategy that is coherent with the principles, laws and mechanisms that govern the marketplace.
HIGHLY ACCOMPLISHED
We’ve done it before -- help small business owners make lots of money. Other people say we’re very good at it. Very unusual credentials.
TFW - WHEN YOU’RE READY TO COMPETE SUCCESSFULLY.
David Haifleigh
What Industries
How
Why Now
Testimonials
Competitive Reality
Are you committed to producing a big future? To making it work? It’s not going to be easy. There is no magic. Sign up for our blog –Competitive Reality – to keep you in the most effective competitive mood & practices to succeed.
Subscribe To Competitive Reality
Professionals Commit To Compete Successfully. Not To Function Ordinarily.
Professionals commit to “compete successfully.” Not to “function ordinarily.” Are your ambitions high enough? Do you tolerate mediocrity? Discover what business professionals can learn from professional football players to win in the marketplace.
Becoming A Professional Begins With The Intention to Become a Professional.
The first thing you need to do on your journey to become a professional, is to declare (really commit) that you want to become a professional at what you do. This simple declaration will give commitment, direction, velocity and focus to your thoughts and actions.
Pro Football Begins: What we can learn from Professionals.
What we love about pro football at TheFutureWorks is the professionalism:
The ambitions and the various sets of concerns of the roles of the players, coaches and staff, including the owners.
The love of competition. The love of preparation.
The constant adjustments to the reality of salary caps, players capabilities, availablity, competition, score, time on the clock, standings, etc.
The clash of philosphies on the field and off the field.
The clear winners and losers.
That’s why for the next couple of months we are going to draw comparisons between professionals in football and professionals (and the lack of professionalism) in the world of business. Let’s begin with some obvious ones:
Most people in pro football recognize the competitive nature of the industry. They know that they are there temporarily. That someone else is after their job. That if they don’t perform they are gone. There is a sense of urgency to prouce results.
Not so much in the world of business as we move further and further down the organization chart. Yes, it is there in some companies, but a false sense of entitlement hangs in the air for many of the companies we have worked with. The urgency is not there. The focus on being in the best practices is lacking. There is little commitment beyond the boardroom to producing the company mission.
The Competitive Reality is, that you need to make a commitment, to yourself, to become a competitive business professional. It starts there. You need to take your career as seriously as a young quarterback prospect. Work on your intentions.
What are you trying to do with your career? What are you after? What role do you want to play? What company do you want to play for? What skills will you need? What is your level of commitment? How much money do you want to earn?
Professionals think about their intentions. Professionals think about where they are headed and how they can produce a bigger and better future, no matter where they are in the game. They think about work, career, money and the skills they need to produce the future they want.
Have you thought about the kind of life you want? How much money is enough? And what it takes to get there? Take the time. Figure it out.
Signing a $30,000,000 contract? Winning the Super Bowl? Being the MVP? What’s your equivalent? Remember, your ambition is the fuel to be in the competitive practices it takes to get there.
Pro Football Begins: What we can learn from Professionals.
Have you thought about the kind of life you want? How much money is enough? And what it takes to get there? Take the time. Figure it out.